[ Context ]
The energy and vitality team's communication identity redesign.
[ Roles ]
Graphic Design: Myself
Concept: Myself, with Mathias Bourgonjon
[ Assignment ]
Design a clear, engaging visual identity for Energy@bol, bol’s internal team focused on employee wellbeing. The identity had to feel approachable and energising, while fitting seamlessly within the bol brand.
I built the identity around yellow as the primary colour, symbolising energy, optimism, and clarity. A bold thunderbolt graphic runs through the system as a recurring element, used both decoratively and as a mask for photography. Combined with rounded corners and dynamic layouts, the design brings a sense of movement and vitality while remaining friendly and recognisable across digital and printed touch points.
ENERGY@BOL
EXPLORATIONS