[ Context ]
Bringing bol’s identity to life on Ampère’s last-mile delivery trucks
[ Roles ]
Design: Myself
Collaborator: Dennis Regelink
Copy: Alex Krancher
Photography Concept: Maaike Bles
Project Management: Caelle Brouwer and Annelie Duifhuis
[ Assignment ]
To make bol more visible in the streets, I was tasked with designing the branding for Ampère’s delivery trucks—our dedicated last-mile partner. The assignment was to bring our identity to the forefront, as these trucks exclusively deliver for us, while respecting Ampère’s presence.
Building on past research, I explored different design scenarios, that were later on tested. The result? A bold, recognizable look that turns these trucks into moving brand ambassadors, reinforcing convenience and strengthening our connection with customers.
BOL x AMPÈRE DELIVERY TRUCKS
EXPLORATIONS