[ Context ]

Identity design and creative direction for bol’s most important internal event of the year.

[ Roles ]

Graphic Design: Myself, Romy Zwinenburg
Motion Design: Zcene & Oval
Creative Direction: Myself; Jesse Donker
Event Strategy: Oval
Event Production: Oval; Unlimited Production; Koolhaas Concepts
Event Organisation: Annecarien van Vuuren
Project Management: Caelle Brouwer

[ Assignment ]

Bol.day is an annual internal event, created to align, inspire, and energise all employees around bol’s goals.

For the 2025 edition, themed Transform Today, Together, I developed a bold, flexible system inspired by Tetris. Rounded, interlocking shapes represent transformation, teamwork, and adaptability, each piece symbolising people and ideas working together. The visual language nods to bol’s iconic dot and Billie’s shape-shifting nature, highlighting unity and bold change. The system is scalable across formats, works with or without photography, and comes to life through a vibrant, expressive colour palette.

BOL.DAY

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