[ Context ]

Bol's evolved shape-shifting mascot turned into a puzzle.

[ Roles ]

Concept & Design: Myself
Print production: Altavia

[ Assignment ]

For the holidays, bol wanted a special gift for customer and partner service employees: a 500-piece puzzle. I was tasked with designing it for both kids and adults.

At the heart of it is the new Billie, bol’s friendly, shape-shifting mascot. Known for transforming into anything, here Billie becomes the box itself, holding the puzzle inside. This design keeps the puzzle visually exciting for children while maintaining enough complexity (due to the amount of blue) to engage adults.

BILLIE PUZZLE

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